Customer relationship management (CRM) systems are used to compile, manage and analyze information on all interactions with customers across multiple channels in order to personalize the customer experience, improve business relationships with customers, and drive up the efficiency of business operations.
What Custom CRM Development Services Include
Business analysis
Implies investigating your business objectives and suggesting ways to address them with CRM functionality.
CRM development
Means tailoring your CRM solution to your business goals with customization, or building custom functionality from scratch.
Quality assurance
Implies checking that the CRM functionality works as required, spotting bugs and deficiencies in the system.
Risk and change management
Implies defining a change strategy and steps to make changes safely and avoid unwelcomed consequences a change process can entail.
Data migration from legacy CRM or spreadsheets
Is transferring your data into a new CRM solution without data loss, corruption or impact on your live business processes.
User training
Means teaching employees to adopt CRM’s functionality and use it efficiently.
Production rollout
Implies transferring the CRM solution to the production environment where end users can exercise its capabilities to the full.
Support and evolution
May include additional tuning of CRM features and processes to comply with emerging user needs. In other cases, support may entail ongoing improvements aimed to help CRM evolve and keep up with the digital transformation of the company.